Every mompreneur needs a cheerleader sometimes, which is one of the reasons why I enjoy interacting with fellow mom business owner, Nicole Orozco of Mompreneur Media.
We both share a true passion for encouraging and educating other mompreneurs.
Aside from encouraging other mompreneurs through her website, email newsletter and social media interactions, Nicole specializes in creating visually appealing websites and brand identities for mompreneurs.
Here’s what she shares on her website:
I take your stories and turn them into visually artistic websites that represent who you are and what you do.
Aside from design tips, information and services, Nicole shares a regular dose of encouragement and positivity with her audience.
In this brief interview she not only shares her experience as a mompreneur, but discusses the importance of being part of a supportive community of other mompreneurs and women entrepreneurs.
1. Tell us a little bit about yourself and your family?
I am a wife to a contractor (wow it’s been 13 years already). I am also a mother of a 2 year old boy and an 8 year old girl, and a mom business owner for over 8 years. We live in beautiful Southwest Washington where it rains a lot. Sometimes I am tempted to move to another state but then I get to thinking about the beautiful scenery, the fresh air, and FABULOUS summers we have here.
2. What inspired you to start Mompreneur Media?
Mompreneur Media was started out of my love for graphics, networking, promoting, and inspiring other mom entrepreneurs.
I have always had an interest in media, ads, and graphics. I didn’t realize this until after the birth of my daughter. Before my daughter was born I worked in advertising for a local newspaper.
Once my daughter was born I couldn’t bring myself to drop her off at daycare so I quit my job to take care of her. I opened up an online children’s boutique and loved it. But, I realized how much I missed working with the ads in the newspaper ads department even more.
It wasn’t until about 3 years later that I decided to close the boutique due to a BIG move we had to make. I then got into freelancing that led to me launch my own graphic and web design business.
3. What advice can you offer to moms either starting or currently running a service-oriented business?
Don’t get discouraged, don’t quit, and be true to yourself! Running a business and family takes time and a lot of hard work. Networking with other women can give you inspiration to fuel your business journey and can also open doors to other opportunities that your business can benefit from.
4. Website and logo design are such important parts of a company’s brand image, what advice do you have for those just starting out in business or for those wanting to improve their brand image?
Take it one step at a time and keep it simple. Before getting started with your brand make sure you know who you want to serve and why. Knowing your market and purpose will make designing your logo or website so much easier.
Here are a couple of simple tips: Logos look their best when kept simple and websites work their best when kept uncluttered.
5. Have you faced any major obstacles or challenges in your journey as a mom business owner (aka MBO)?
I really have not had any MAJOR obstacles. I have come across a couple of women here and there who let their egos get in the way or think that they are better than others. But I choose not to focus on them. My advice for women starting out is not to get discouraged by women like that. Instead, look for women who will encourage you and lift you up. These are the types of women you need in your life.
6. What tips do you have for balancing or juggling home, family, and business?
Although I try my best to “balance” I really don’t think there is such a thing…lol.
It seems like I am always juggling one thing or another! Every day can be so different for me. So I just learned to do the best I can, “go with the flow”, and ask for help when I need it.
I keep a list or schedule of tasks that need to be done and just take it from there. I have learned that putting my family first also makes it a lot easier to get other tasks done later on. Also communicating and having everyone on board with your goals for the day allows them to understand what you need to get done.
7. What three items can you absolutely not live without?
Jesus, my family, and my computer.
8. Any other advice that you’d give to other MBOs and those wanting to start their own businesses?
There is so much information out there with how you should do this or how you should do that for your business that it can become so very overwhelming. My advice would be to keep it simple, be patient, be you, and take it one step at a time.
9. What’s one fun fact about you?
Fun fact: I am Zumba loving Latina…lol
To learn more about Nicole and her business, you can find her at MompreneurMedia.com. Subscribers to her email newsletter can download her free design book which gives an overview of simple design principles that can be implemented into your blog or website.